TikTok is introducing a fresh option that permits them to cut down on the amount of AI-created content appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global release. This development comes amid a increase in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to give people the power to see more or less of that, according to their own preferences,” said a company executive.
Volume and Proportions
TikTok announced that there are now over a billion videos on its service tagged as AI-generated. Collectively, over 100 m videos are uploaded to the service each day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI-generated videos they see by opening the topic control feature in the app and selecting the AI content topic. Further subjects that can already be adjusted under the tool include current affairs, fashion, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to identify convincing AI-made content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be removed under its user guidelines.
In addition, the platform will from now on apply an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and groups to develop informative material about responsible artificial intelligence. This project will benefit charitable organizations specializing in training programming and robotics.
Platform Protection
The platform has justified its safety measures, during controversy over intentions to cut jobs for hundreds of review team members in the UK. It is set to reduce 439 jobs in its trust and safety division in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive stated that human moderation would continue to be important, but automated tools can shield workers by removing the most harmful content prior to it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
